AI for independent lumberyards
An extra hand at the counter.
Second Counter is an AI system we’re building with independent lumberyards to handle the calls, quote requests, and follow-up that get dropped when the counter is slammed—while keeping the yard’s team in control.
Start a 20-minute conversationWhere we are
We’re listening before we build.
We’re early—and we’re doing this the right way. Before we finalize anything, we’re talking with owners, GMs, and next-generation operators at independent yards across the country about how contractor calls, quote requests, and open quotes really get handled.
No pitch. Twenty minutes. We take notes, ask how it actually works at your counter, and share what we learn back with you, anonymized.
We’re building this with operators, not for them.
Why this matters
The work nobody sees.
- The phone rings at 6:30 a.m. Everyone’s loading trucks.
- A quote goes out on Tuesday. Nobody has time to chase it.
- The price was only good until you hung up—and the callback never happened.
None of that shows up on a report. It just walks across the street. We’re working on an extra set of hands that covers what your team can’t get to, alongside whatever you already run.
Who’s asking
A note from Anfii.
Read why I started Second CounterI spent years building the quoting, follow-up, and payment systems behind a US bulk-materials e-commerce business. The lesson that stuck: orders almost never die on price—they die on silence. I started Second Counter to fix that for the yards that keep America’s contractors building.
Talk with us
Twenty minutes.
No pitch.
Tell us how it works at your yard. We’ll share what we’re learning from yards like yours.
Prefer email?
anfii@secondcounter.com